Providing potential financiers with answers to their questions in the most compelling way is the key to securing funds. Hence, building confidence is critical when it comes to satisfying sceptical investors and accessing their funds - it’s their money after all! Just like you – or anyone else, for that matter - they don’t want to lose out on their investments!
Your investors will need to understand both the vision and purpose of your business. What are your short-term and long-term business plans? How does your business operate now, and what will happen to it, given the outlook for business in your industry? What are your advantages over the competitors out there? What are the products or services you offer, and how do they appeal to your customers and potential clients? What are your exit strategies and what risks do they involve? Investors will insist on a detailed appraisal of all of the above and more!
Don't panic! Many people feel overwhelmed by prospective investors’ requirements! Relax. All you need to do at this point is to form a clearly laid out plan outlining what you intend to achieve with your business! The answers that you need for your investors will then fall into place without you even realising. And remember that you are not alone - we are here to help! Just give us a shout now!